LeBron James, FaZe Clan, Esports The Brand That Sparked A Techwear Obsession | Behind the HYPE: ACRONYM
The biggest names are donning the elusive brand acronym, including their biggest fan john mayer. Despite minimal marketing, akron’s monochromatic, versatile garments seemed to speak for themselves. Acronym launched the techware trend, reimagining sports and utility garments with futuristic flair, devotees of the style count brand founder, errolson q and michaela sachin bacher as one of their greatest inspirations. Hugh and sakenbacher’s relationship with burton snowboards lasted almost 14 years, dating back to 1995.. Stone island brought on hugh in 2008 to spearhead their experimental line, shadow project and in 2014 nike tapped hugh to revamp nike acg i’ve, always said you know from early on days. Our goal is always just to do the next season and that hasn’t changed. This is how acronym launched a new niche market and brought cult streetwear style to the masses, all without losing its mystifying underground appeal, Music Applause. We wanted to create something where design led everything it wasn’t. You know sales or market share, none of that one of acronym’s. First, big breaks was the burton analog md clone jacket. It was a sony mini disc and digital music player sewn right into its fabric, retailing for 999 us dollars and named one of the best inventions by time magazine in much like the clone jacket. Pretty much everything acronym touches tends to set off rapid demand, acronym and nike lab air presto. Mid collection sells on stockx for upwards of 400 us dollars. The acronym and nike lunar force goes for almost 500 us dollars and items from the acronym designed stone.
Island shadow project can reach over 1 000 us dollars, retail and several thousand dollars in resale legendary graffiti artist, futura customized a set of acronym garments for his 60th birthday celebration in 2015, acronym’s cryptic garment terminology has become its calling card. The first character refers to the type of item h for hat p for pant. The second character refers to number design indicator. The third character refers to additional features or versions, and the fourth character refers to the type and origin of the fabric. The the main goal of that stuff is that our pattern makers and our people in the factory and even in design studio, can read the number and be like oh it’s, that one in 1994 erelson hugh and michaela sachanbarger founded acronym in munich, germany, as an independent Design agency and consulted streetwear brands seeking to fuse style and technology into functional apparel hugh, has taken inspiration from karate since childhood, especially the generous geometry of the karate ghee, which makes no restrictions on the body’s movement. He imparts his clothing with the freedom and spirit of self reliance. He learned from the sport his first collection released in 2002, set that tone acronym’s first full collection, kit, 1, was released in 120 editions of package sets. The response from consumers was strong and acronym’s concept. Resonated with the industry in 2005 acronym launched subnet mask a password secured website only granted to customers by recommendation from acronym from this exclusive website.
Buyers could view the new collections and make orders allowing acronym to better control, distribution and overheads. So when the company began to grow from 2009 onward, it was important to queue that growth was undertaken slowly and carefully, not just for the sake of it, but that gamble paid off, allowing acronym to compete with brands several times its size, 2014 marked the beginning of Hugh’S work on the nike lab acg line. His partnership with nike lasted about four years until it concluded following the fall winter 2018 collection acronym continues to leave its footprint across culture at hype. Fest in 2018, acronym and robo race came together to envision the future of racing, including a custom robocar capsule collection and vr experience designed by acronym and just this april, acronym teamed up with kojima production to release the death standing bridges, variant, j1a gt jacket, in line With the upcoming release of the playstation game, the jacket sold out in mere minutes Music with xero marketing. Besides, word of mouth and a few magazine features acronym built its name entirely on the quality and distinct technical appeal of its products, never resorting to shortcuts or easy gimmicks. You know we just do our thing and have done our thing for so long and really we did it probably the first eight years and like literally no one cared so our whole process. Doesn’T. Have that part where it takes in feedback from the outside, like that’s? Just not there so so we’re just going to keep doing our thing until we run it into the wall it’s this product first approach that allowed the brand to earn the praise of big names, relationships with established brands and expand its reach across all facets of culture.